Why do I like copywriting when I find it so hard?
That is a legitimate question that seems worth exploring.
Here’s what attracted me in the first place:
- I was already doing it in my web design business and was excited to learn there is a method vs. guessing or choosing words that “feel” right.
- I was attracted to the idea of a process that is data-driven and rooted in research.
Here’s my challenge:
- I’m a slow reader—and writer.
- My thoughts on the copywriting process is muddled. I’m swimming in confusion.
- I haven’t proven that I can do this well.
Questions: Does struggling with something mean that I should not be doing it? When do I know I should give it up?
Interestingly, I am 100% confident, God brought me my latest work. But it’s such a struggle and that is where a lot of my current doubts are coming from.